WSMVWhat’s in its seventh year and getting bigger and better every year? It is the Tennessee Titans of Taste Milk contest no doubt. I recently had the opportunity to go on TV at Nashville’s own WSMV-TV to talk more about the contest and how to enter and win. Check out the segment!

“Titans of Taste” is a joint education program sponsored by the Southeast Dairy Association, Purity Dairies, and the Tennessee Titans football team. The contest is open to schools that serve Purity milk in its student cafeterias. This year over 600 schools in Middle Tennessee, Northern Alabama and Southern Kentucky are eligible to enter the contest. It is going on now until October 26. Close to 100 schools are already signed up!

The contest is an effort to promote the importance of a healthy and active lifestyle among the region’s youth. The contest encourages students to choose healthier foods including low-fat dairy products and add more physical activity to their lifestyle. The program provides schools with incentives, tools, and resources they need to take an active role in improving the student’s personal health.

The contest is an additional way to activate and get deeper involvement for Fuel up To Play 60 (FUTP60) in schools.  FUTP60 activities are designed to engage and empower youth to get 60 minutes of physical activity each day, and choose better foods including low-fat and fat-free dairy, whole grains, and fruits and vegetables as recommended by the 2010 Dietary Guidelines.

Good luck to all the schools entered. I can’t wait to find out who wins and attend the pep rally of the winning school. So finish your milk and your school could finish first!

Tracy Noerper MS, RD, LDN