School sports are a great way for students to be physically active, and well-nourished athletes perform better. The Southeast Dairy Association is here to help your student athletes power up with chocolate milk.

For a limited time and only while supplies last, we are offering school athletic departments the opportunity to get a FREE milk cooler for 8- and 16-ounce plastic bottles of chocolate milk.  For more information on how to order a milk cooler for your school, contact Coaches for Coolers: coachesforcoolers@sedairy.org

Plus, schools also can receive a promotional guide and toolkit with everything needed to encourage customers to Fuel Up with Chocolate Milk at concession stands, including:

  • A poster
  • A banner
  • 3 price cards
  • 2 repositionable wall clings
  • 3 visors
  • Assorted buttons
  • 200 stickers

For more information, email us at info@sedairy.org.



  • Send us a picture of your concession stand that includes at least two elements from the promotion kit. Be sure to include the name of your booster group, school name, the event and how many chocolate milks you sold. Monthly prizes will be awarded.
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