November 2009 - Ag Secretary Helps Combat Childhood Obesity, Plus Positive News on Lactose Intolerance
In partnership with the National Football League, United States Department of Agriculture and the nation’s dairy farmers, Agriculture Secretary Tom Vilsack will help promote good nutrition and fitness in schools nationwide. In addition, a recent study found the prevalence of lactose intolerance in European Americans, Hispanic Americans and African Americans to be far lower than previously projected.
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October 2009 - Expanding Breakfast, Flavored Milk Research and World School Milk Day
School food service directors in the Southeast have discovered that partnering with SUDIA to improve their school breakfast options is resulting in an increase in milk sales and meal participation as well as improving classroom discipline. Plus, a new scientific statement from the American Heart Association advocates that flavored milk is just as nutritious as white milk, and schools across the country celebrate World School Milk Day. Learn more.
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September 2009 - Milk on the Mooove DVD and Social Media Opportunities
New marketing efforts are underway to draw attention to the SUDIA Milk on the Mooove DVD produced last year. The free video draws attention to dairy farming practices as well as the New Look of School MIlk.
Social media is the newest way for producers to become advocates for the industry and for the delicious food they provide. Over 600 farmers in SUDIA have gotten passwords to participate on myDairy - have you?
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September 2009 - Media Training of Health Professionals and New Flavored Milk Research
SUDIA has created a Health Professional Advisory Board enlisting the support of doctors as third party experts to speak about dairy and nutrient-rich foods.
Flavored milk is nutritious! New research from the American Heart Association supports the fact that flavored milk is just as nutritious as white milk.
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August 2009- SUDIA's Communicators Reach Millions Across the Southeast and Community Outreach Updates
SUDIA staff have conducted over 146 interviews to date and have reached millions of consumers with positive dairy messages. Building strong media relationships is a vital way to increase the visibility of dairy and the nutritional benefits it provides.
Have you wondered about community outreach opportunities in your state? SUDIA's new program is providing resources and tools for farmers to become more involved in their communities.
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August 2009- World School Milk Day and
NFL Joins Forces to Promote Dairy
This year marks the ninth year of World School Milk Day and SUDIA is working to promote the event across the Southeast with school promotions and dairy farmer involvement.
The NFL has joined forces with SUDIA to promote dairy foods to children and adults. SUDIA has partnerships with four teams in the Southeast and a great line-up of promotions ready to get underway this fall.
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July 2009 - "Fuel Up" with Milk for June Dairy Month
Across the Southeast consumers were “Fueling-Up” with milk for June Dairy Month. Learn about the celebrations, as well as a new initiative to increase consumer awareness about the nutritional and economic value of dairy foods.
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June 2009 - Green Technologies Meet Consumer Demand and
Dairy Farmers Participate in Health Professional Meetings
The dairy industry has committed to a 25 percent reduction in greenhouse gas emissions by 2020. The effort will help the industry meet growing consumer demand for environmentally friendly products. In addition, dairy farmers are speaking out to doctors and dietitians to educate them on the nutritional benefits of dairy foods.
Dairy farmers are reaching out in new ways to speak with health professionals about the nutritional benefits of dairy foods. Farmers have attended meetings with staff and increased the awareness of the value of dairy in well-balanced diets.
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June 2009 - NFL Provides Opportunity for Farmer Involvement and Social Media Initiatives
SUDIA's partnership with the NFL now provides farmers with the opportunity to speak to school children and attend events with NFL players. SUDIA also is working with DMI to develop a social media initiative that will allow farmers to build relationships directly with consumers.
Social media is the newest method of internet communication and the dairy industry is becoming involved. Building a strong presence for dairy helps maintain the public confidence in dairy foods.
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April - May 2009
Domino's Legends Pizza Cheesy Photo Contest
SUDIA in partnership with Domino's Pizza is promoting the new American Lgends pizzas in Columbia South Carolina. As part of the promotion, consumers are encouraged to participate in the "Say Cheese" photo contest. The contest winner will receive one year's worth of free Domino's pizzas.
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April- May 2009
SUDIA Officers Elected
New officers were elected to the SUDIA Board at the Annual Meeting March 10th in Atlanta.
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April/May 2009 - Community Outreach Program
Almost 40 producers in Georgia, North Carolina and Kentucky have participated in training to prepare them to play a more visible role in their communities. Learn more about the new “Telling Your Story” program.
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March 2009 - Partnerships Forge New Roads For Dairy
Partnerships are being developed with more foodservice companies and will help increase dairy sales with tasty new menu additions.
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March 2009- The New Look Of School Milk
SUDIA continues to lead the country in the number of schools converting to the single-serve plastic bottles of milk. Students show their support of the program by increasing the amount of milk they drink at school.
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February 2009 - Domino's Specialty Pizzas Offer More Cheese
SUDIA is working with DMI to assist Domino’s in introducing and promoting a line of specialty pizzas that will use up to 40 percent more cheese. Learn how.
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