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Dairy Promotion Newsletter


Farmers, get the latest news about the Southeast Dairy Association, your dairy promotion organization, and how your dollars are being used to increase sales and demand for dairy products in the Southeast.


July 2011 - Dairy Month Promotions Encourage Families to "Pour One More"


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June Dairy Month (JDM) has come and gone, but the positive impact of SUDIA’s JDM events and social media efforts will continue to encourage consumers to pour one more glass of milk each day. Plus, learn how dairy farmer spokespersons and staff are educating the public and promoting dairy, see our poster contest winners and more.
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June 2011 - New Program Showcases Dairy Farmers and the Industry


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Consumers across the Southeast often have questions about where their dairy foods come from and how they are produced. The best way to learn the answers is to hear directly from dairy farmers. There are many opportunities to get involved through SUDIA’s new image program Dedicated to Dairy: Our Cows, Our Milk, Our Land. Learn how.
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April 2011 - New SUDIA Officers Elected at Annual Meeting


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SUDIA’s board of directors recently elected a new set of officers during the 2011 SUDIA annual meeting. Plus, learn about SUDIA's new industry-wide campaign called Dedicated to Dairy: Our Cows, Our Milk, Our Land, the value of social media and more.
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February 2011 - SUDIA Board Approves 2011 Program Plan and Budget


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SUDIA’s Board of Directors recently approved a new 2011 program plan and budget that will focus on increasing demand for dairy in schools and among the Southeast’s rapidly growing population. In addition, learn about SUDIA's long-term program plan to focus on children, preview this year's June Dairy Month theme and meet our new MVP council.
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December 2010 - Flavored Milk Too Important to Remove from School Cafeterias


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With the ongoing debate over flavored milk’s role in schools continuing, SUDIA and the Milk Processor Education Program (MilkPEP) are working to educate schools and parents about flavored milk’s unique nutrient package. Plus, meet a Fuel Up to Play 60 superstar, see Domino's new pizza line up and learn about SUDIA's new dairy education video for toddlers.
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November 2010 - SUDIA Represents FUTP60 Partnership at NFL Football Festival


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The National Football League recently invited SUDIA staff to represent the Fuel Up To Play 60 partnership at this year’s NFL football festival in New Orleans, La. Plus, learn about a partnership between dairy farmers and Newsweek magazine, how McDonald's is boosting cheese sales with Angus Snack Wraps and more.
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September 2010 - Celebrate Dairy with Back to Football Friday


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Dairy farmers across the Southeast showed their NFL team spirit and passion for the dairy industry during the Fuel Up To Play 60 Back to Football Friday photo contest. Plus, meet SUDIA's new FUTP60 NFL spokespersons and more.
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August 2010 - Maintaining Dairy's Positive Image and Dispelling Lactose Intolerance Myths


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Research shows that 80 percent of consumers trust dairy farmers. That’s why SUDIA is working with producers to maintain and increase dairy’s positive image through the “Telling Your Story” community outreach program. Learn more about this program, as well as SUDIA's efforts to dispel common lactose intolerance myths.
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June/July 2010 - The Incredible Milking Cow


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SUDIA recently partnered with the Georgia Agricultural Commodity Commission for Milk to open new dairy farm exhibits at the Interactive Neighborhood for Kids and Imagine It! children’s museums. Learn more about these exhibits, and read about SUDIA's efforts to reach consumers with positive messages about dairy foods and dairy farming.
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May 2010 - Expanding Breakfast Program/Chocolate Milk at Turner Field


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To help ensure that students get the vitamins and minerals they need, SUDIA staff are continuing to work with schools across the region to develop breakfast programs that encourage students to fuel up with milk, cheese and yogurt. Read about Expanding Breakfast programs, as well as the introduction of chocolate milk at Turner Field.
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April 2010 - Fuel Up to Play 60


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Atlanta Falcons’ player and Georgia’s dignitaries thanked Southeast dairy farmers for investing in today’s youth at a recent Fuel Up to Play 60 (FUTP60) press conference. Learn more about the press conference, as well as Newsweek's recognition of the FUTP60 program.
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February 2010 - SUDIA Awards Mississippi School and Pillsbury Introduces Dairy-Based Pancakes


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This winter, SUDIA awarded Mississippi’s Vicksburg Warren School Nutrition Department with the Award of Excellence in school wellness for their outstanding efforts to combat childhood obesity. Plus, read about Pillsbury's new school breakfast option.
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January 2010 - Fuel Up to Play 60 Impacts School Nutrition Programs


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Since the launch of Fuel Up to Play 60 (FUTP60) schools across the Southeast have made positive changes and additions to their wellness programs. Also learn about the Dairy FARM program designed to boost consumer confidence in the U.S. dairy industry.
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