Atlanta dairy partnership

Atlanta dairy partnership logo


Collaborating to engage Georgia's youth

The Southeast Dairy Association and Atlanta Falcons are committed to helping Georgia’s youth engage in 60 minutes of physical exercise every day and to make healthy food choices.

Whether it’s Freddie the Falcon visiting local schools or a photo contest showing how students are being active in school, the Southeast Dairy Association and Atlanta Falcons are doing their part. The collaboration combines the nutrition expertise of the Southeast Dairy Association and the fitness expertise of the Falcons to give children the tools and resources needed to change their personal health habits.

Fuel Up to Play 60 helps students make positive changes in their schools by improving opportunities to consume nutrient-rich foods and get at least 60 minutes of physical activity every day. The ultimate goal is to ensure changes made at school are sustainable and complements – not competes with – an academics-focused environment.

To learn more about the Falcons’ community involvement, click here.

First Down for Fitness

Harry at the Movies

Harry Douglas

Tracking Harry

Despite the Falcons' struggles during the 2013 season, wide receiver Harry Douglas had a banner year. Harry was the team's leading pass catcher in '13, finishing with 85 receptions for 1,067 yards and a pair of touchdowns. Douglas added another 57 yards in return yards.  

Listen as Harry discusses:

Becoming a FUTP60 Student AmbassadorFuel up with a healthy breakfastHow do you Fuel Up? Sign the Fuel Up to Play 60 pledgeCongratulations for completing the FUTP60 challengeMilk is the power behind my play