The Southeast Dairy Association and Tennessee Titans are working with schools and health
professionals to promote the Fuel Up To Play 60 program by encouraging students in Tennessee
to “fuel up” with nutrient-rich foods and to be active for 60 minutes daily. This collaboration is
committed to showing young students the benefits of living a healthy lifestyle.

Check out the contest below for information about you can get involved in the program, and
find out more about the Tennessee Titans’ community involvement here.

Titans of Taste Milk Contest 2013 Signups Begin!

Pre-contest signups for the 2013 Purity Titans of Taste Milk Contest are now underway! Register your school soon to ensure that you receive the latest rules and details about the contest! Early registrants will be entered into a drawing for a number of exciting prizes and incentives! Register now!

The Titans of Taste Contest Draft Day will be held May 10th at LP Field in Nashville. RSVP for Contest Draft Day here!

Titans in the News

• Jared Cook visits Madison Middle School for Child Health Week
• McCourty Encourages Goodlettsville Middle School Students to Eat Healthy
• Titans Visit NFL PLAY 60 Super School to Present Grant, Lead P.E. Class

Titans of Taste Milk Contest 2012

Students at North Coffee Elementary took home the grand prize at the Fuel Up to Play 60 “Titans of Taste” Purity Milk Contest Celebration Luncheon here last Friday.

A collaborative effort between the Tennessee Titans, Purity Dairies and the Southeast Dairy Association, the “Titans of Taste” milk contest rewarded schools for increased milk consumption during the month of October. Titans Fuel Up to Play 60 representative Marc Mariani, the Voice of the Titans Mike Keith, Purity Dairies President Mark Ezell, Purity Vice President Tim White and local dairy farmer Randy Davis were on hand for the event.

“The dairy farmers of Tennessee are proud to be a part of the Titans of Taste contest,” said Davis, President of the American Dairy Association of Tennessee. “It’s great to see students get excited about milk.”

As the contest’s grand prize winner, North Coffee Elementary took home a cash prize of $5,000. The school, which increased milk consumption by 41 percent in October, will also host a pep rally with a Titans player, T-Rac (the Titans mascot) and the Titans cheerleaders.

Cash prizes of $3,000 and Vitamix XL smoothie blenders (valued at $2,000) were presented to the first place winners at Hillsboro Elementary (Coffee County), Linden Middle School (Perry County) and Smyrna West Alternative High School (Rutherford County). As the winner of the video contest, Brentwood High School (Williamson County) was awarded $1,500 and eight tickets to a future Titans game. Watch the winning video here.

“For me, it is easy to be a part of the Fuel Up to Play 60 program,” Mariani said. “Eating healthy foods and being active are parts of my life. I wish that there had been a contest like this when I was in school.”

Participating schools consumed over 985,000 8-ounce servings (or the equivalent of 13 tanker trucks) of milk over the contest period. In all, school participation increased by 62 percent and overall milk volume increased by 50 percent. For pictures of the winning schools, visit SUDIA’s Fuel Up to Play 60 page!



Meet Marc Mariani

Marc was drafted in the 7th round of the 2010 NFL Draft by the Tennessee Titans.
He was selected to the 2011 AFC Pro Bowl team as a return specialist.

Listen as Marc Mariani discusses:

Fuel Up to Play 60

How to Fuel Up

How to Eat Smart

Fueling Up With Milk

Fuel Up to Play 60 Sponsors

The Importance of Three Glasses a Day

How Milk is Important for Everyone


Mike Keith, the voice of the Tennessee Titans, discusses the importance of dairy


Download more fun facts


Mariani Shows How to Make a Smoothie


Mariani Thanks Dairy Farmers

Miriani_ThanksTo_Dairy_Farmers_rev_030612

Get Three Servings of Dairy Every Day

Miriani_3_Servings_ofDairy_rev_030612