The Fuel Up to Play 60 (FUTP60) "It Starts with School Breakfast" promotional video will debut during the opening ceremony for the 2014 Charlotte Mecklenburg Schools - Child Nutrition Services Food Show at the Panthers Den in the Bank of America Stadium on February 27. The school commercial was created to grow awareness of the Universal Free School Breakfast program in all Charlotte Mecklenburg Schools (CMS). It will premiere in front of 250 CMS students who were specifically invited to attend the annual Food Show.
After Child Nutrition Services received a grant from NC Action for Healthy Kids to support and raise awareness for the universal breakfast program, a poster and social media contest were initiated in collaboration with YES!, FUTP60 and HealthCorps. The grand prize for these contests was a spot in the commercial, which also featured Carolina Panthers linebacker Luke Kuechly.
The poster contest participants consisted of elementary and middle school students with two students (one elementary school student and one middle school student) winning an appearance in the commercial.
The social media contest was conducted amongst high school students at the two high schools in Charlotte, West Mecklenburg High School and Garinger High School. The contestants posted a photograph of themselves with a sign explaining why breakfast is important and how it affects their lives. The photograph was uploaded to social media with the hashtag #EatSchoolBreakfast. The five students that generated the most "likes" also earned a spot in the commercial.
The winners were announced on October 16, 2013, and the commercial was shot on November 5, 2013. Kristopher Thomas, Bahijah Safiya Mohammed, Emmanuel Daniels and Tan'Queisha Beckham from West Mecklenburg High School and Garinger High School student Marquise Richardson won the social media contest. Fourth-grader Kamya Surratt and eighth-grader Morgan Harris from Westerly Hills Academy won the poster contest.
The video debut will take place at approximately 9:30 a.m., directly after the ribbon cutting ceremony. In addition to the CMS students featured in the video, Amy Harkey, RDN, LDN, MS, SNS, director of child nutrition operations for Charlotte Mecklenburg and Dottie Ryan, RD, with FUTP60 and representatives from HealthCoprs and YES! will be in attendance.
The students of Lee Elementary School received a surprise Falcons pep rally for winning the Rise Up, Fuel Up Breakfast Contest. Of all the schools in Georgia, they had the highest breakfast attendance and increased their breakfast participation from last year by 80%. According to Lunchroom Manager, Sheryl Ballew, the increase in attendance is due to the Community Eligibility Option grant. Under this grant, Clayton County Schools are able to feed all of its students at no cost due to the high poverty population. The school system received the grant at the beginning of this school year, but it has already made an impact.
“We at Clayton County School Nutrition hold great pride in serving our customers,” Ballew said. “We are a highly rated poverty stricken county and school nutrition is the only source of nourishment that a lot of our students receive.”
At the pep rally, Falcons’ wide receiver Harry Douglas, Falcons’ cheerleaders and Freddie the Falcon presented the students with tips on how to form a healthy lifestyle. Douglas emphasized the importance of starting the day off with breakfast. He encouraged the students to eat breakfast, explaining that you do not want someone else to have the upper hand on you because they ate breakfast and you did not. Freddie the Falcon and his best friend, Brad, gave the students four tips to leading a healthy lifestyle through a comical and informational presentation.
Gary Lomba, the principal at Lee Elementary School appreciated and recognized the significance of the event. “It is great for the staff and students to see someone as prominent as Harry Douglas promoting the importance of breakfast,” he said.
The founders of Fuel Up to Play 60, the nation’s premier school health and wellness-based program, have committed to five more years of support. The National Dairy Council, National Football League, GENYOUth Foundation, U.S. Department of Agriculture, U.S. Department of Health and Human Services and the U.S. Department of Education will renew their $250 million public-private partnership to benefit America’s youth.
Facing reduced physical activity in school, educators are seeking nontraditional ways to add more physical activity to the day— and not just in the gym. Leveraging the star power of the NFL to get kids excited, Fuel Up to Play 60, arms teachers and students with resources to help kids get moving in the classroom, leading to healthier kids and better students.
Of schools that received funds from Fuel Up to Play 60 last year, 64% said all or most students have the opportunity to participate in daily physical activity “breaks” in school. Grant recipients are integrating physical activity into most subject areas (up 50% from the beginning to end of 2012-2013 school year). Teachers at Fuel Up to Play 60 schools report fewer behavioral problems and better academic work.
To learn more about Fuel Up to Play 60 visit www.FuelUpToPlay60.com.
The Carolina Panthers gave Northern Guilford seventh grader Zach Booker the opportunity of a lifetime last Sunday.
Booker, who is an active leader of Northern Guilford's Fuel Up to Play 60 program, was the first student ever selected to be honorary drummer for the Keep Pounding Drum Ceremony prior to kickoff (the honor is typically reserved for celebrity guests or former Panther players). Zach's drum skills were a good luck charm for the Panthers - Carolina beat the Bucs 27-6 to improve to 9-3 on the season.
The Keep Pounding Drum Ceremony has become a mantra in honor of late Carolina Panthers player and coach Sam Mills. Mills first used the phrase "keep pounding" as a coach in an emotional speech to the team prior to the Panthers' playoff game against the Dallas Cowboys in January of 2004. Mills spoke about commitment, dedication to teammates, team effort and never giving up. Mills asked the players to "keep pounding." Following the coin toss before every home game, an honorary drummer hits the Keep Pounding Drum four times to signify the game's four quarters.
Zach Myers, a third generation dairy farmer from Jonesville, was recently elected vice president of the National Dairy Promotion and Research Board of Directors.
The 38-member National Dairy Board, formed in May 1984 under the authority of the U.S. Department of Agriculture, carries out coordinated promotion and research programs to help build demand and expand domestic and international markets for dairy products.
"I’m proud to be representing our Southeast dairy farmers on the National Dairy Board,” said Zach Myers. “As vice president of the National Dairy Board, I will help provide insights to further our national dairy check-off program. Milk is such an important product to our health and I’m happy to help promote the great products we produce."
Myers also serves as vice president of the Southeast United Dairy Industry Association Board of Directors and as a member of the Dairy Farmer Spokesperson Network, where he communicates to the media on behalf of dairy farmers across the Southeast.
The National Dairy Promotion and Research Board (NDB) honored Billy Travis as the 2013 recipient of the Richard E. Lyng Award, for his extensive contributions and distinguished service to dairy promotion.
Travis, a producer from Princeton, Ky., was recognized at the Joint NDB/National Milk Producers Federation/United Dairy Industry Association (UDIA) Annual Meeting in Phoenix.
The award is named for former U.S. Department of Agriculture Secretary Richard E. Lyng, who played a key role in implementing policies that led to the establishment of the NDB 30 years ago. The Lyng Award honors dairy industry leaders who have made a significant contribution to dairy promotion that benefits the entire industry.
Travis also has been a dairy promotion leader nationally, regionally and locally since 1984. “Billy’s ‘can do’ attitude and great sense of humor helped strengthen dairy promotion organization relationships nationally and locally,” said Steve Maddox, California dairy producer and outgoing chairman of the NDB. “His enthusiasm, passion and energy motivated fellow dairy producers from all areas of the country as he worked tirelessly to show producers who and why their investment in the checkoff benefited them.”
Travis held numerous dairy promotion leadership positions throughout the years, starting with his election as president of Mid-South Dairy and Food Nutrition Council in 1984. From there, Travis served as president of the American Dairy Association of Kentucky before being elected chairman of the Southeast United Dairy Industry Association, a position he held between 1994 and 2002. Travis served on the UDIA Board for more than 20 years, where his fellow producers elected him second vice chairman of the UDIA and chairman of the DMI Producer Relations and Consumer Confidence Committee.
As the sun rises on Atlanta’s Hamilton E. Holmes Elementary School, students gather in the cafeteria for a well-prepared breakfast as part of Georgia’s Fuel Up First with Breakfast Challenge. Part of collaboration between the Georgia Department of Education Child Nutrition Programs and the Southeast Dairy Association, the Fuel Up First with Breakfast Challenge is encouraging school districts to increase breakfast participation by 20 percent. The challenge will run September through November 2013. All public, charter and private school districts in Georgia who participate in the National School Breakfast Program will be eligible to compete for cash prizes (breakfast participation must show a 20 percent increase from the same months in 2012). Representatives from across the state were on hand to support for the Fuel Up First with Breakfast Challenge. Among those attending were representatives from the United States Department of Agriculture, Fulton County Schools, Georgia Department of Education, Radio Disney, Atlanta Falcons and Georgia’s dairy farmers. “Breakfast helps children’s behavior during school and gives them the nourishment they need focus more on their studies,” said Lanna Kirk, United States Department of Agriculture Special Nutrition Programs Director. “If you are hungry during school you can not focus on what is important like math and reading.” Georgia dairy farmer Emory Young was proud to be a part of the event. “I represent over 240 dairy farmers and as a dairy farmers, we are dedicated to serving children by providing them healthy options,” said Emory Young, Georgia’s American Dairy Association President. “Having breakfast energizes you and prepares you to take on the challenges of the day.” Chuck Smith, a retired member of the Atlanta Falcons, closed out the event with a bang. Smith talked to the kids about the importance of eating breakfast in the morning. He spoke of personal experiences and how different his performance was on the field when he did not fuel up properly. “If you fuel up and drink milk and you will have a chance to be a champion,” said Smith. “My mother always told me to fuel up and eat breakfast every morning.” At the conclusion of the event, student were asked to go sign-up on FuelUpToPlay60.com and challenged to learn about healthy eating options and being active at least 60 minutes every day.
The dairy checkoff worked with McDonald’s on the positioning of milk for in-store materials and commercials that promote Despicable Me 2, one of the summer’s top grossing movies.
McDonald’s features Despicable Me 2 promotions on its Happy Meal boxes and milk bottles and created signs that feature the tagline: “Squeeze all the goodness of milk and apples into your meal!”
Additionally, there is a McDonald’s commercial featuring the Minions – the computer-animated movie’s popular characters – blowing milk bubbles and a downloadable milk bubbles computer app for children.
The dairy checkoff’s partnership with McDonald’s has helped create “dairy destinations” for the more than 27 million customers who visit its restaurants every day.
“The dairy checkoff’s partnership with McDonald’s is allowing our products to be front and center in its Despicable Me 2 promotion,” said Paul Rovey, Arizona dairy producer and chair of Dairy Management Inc.™, which manages the national dairy checkoff. “This helps us reach consumers with creative, fun and healthy messages about the benefits of consuming milk.”
The chain’s Despicable Me 2 promotion began July 3 and concludes Aug. 1.
Helping celebrate the contributions of America’s dairy farm families, the Southeast United Dairy Industry Association Inc., (Southeast Dairy Association) is proud to be part of the ‘Delivering Dairy Goodness’ program – a joint effort of Domino’s Pizza and the dairy industry highlighted by events across the Southeast and the United States.
The recognized world leader in pizza delivery (NYSE: DPZ), in partnership with Southeast Dairy will host the ‘Delivering Dairy Goodness’ program at Chaney’s Dairy Barn in Bowling Green, KY on August 2.
The event will showcase how farmers create dairy goodness through their commitment to working hard and producing quality dairy products – a true way of life on their farms. The day will include prizes, children’s activities, family fun, hay and pony rides, games, food tastings, ice cream, a movie, Domino’s Pizza coupons and more!
“As a Kentucky dairy farmer, I have appreciated the opportunities generated by our national five-year partnership with Domino’s Pizza,” said Carl Chaney, owner and operator of Chaney’s Dairy Barn. “Bringing this partnership to the local level and participating in the ‘Delivering Dairy Goodness’ initiative at our family farm is exciting. It is a great way for us to help make the food/farm connection with our local community.”
SUDIA joined forces with the Carolina Panthers and Fuel Up to Play 60 to host the inaugural Fuel Up to Play 60 Student Ambassador Training Camp. The Training Camp, which was held in conjunction with the Fuel Up to Play 60 National Student Ambassador Summit for the first time, educated student leaders from the Fuel Up to Play 60 program in a variety of healthy eating plans while engaging them in fun physical activities.
Fuel Up to Play 60 is the nation’s largest in-school nutrition and physical activity program. It was created in partnership with the Southeast United Dairy Industry Association Inc. (SUDIA) and the NFL, in collaboration with U.S. Department of Agriculture. The annual Summit brings together Fuel Up to Play 60 student leaders and adult educators who are committed to improving their school and community by eating smart and staying active.
Despite inclement weather, a number of North Carolina celebrities joined the nearly 200 Student Ambassadors from North Carolina and around the nation at the Carolina Panthers’ Bank of America Stadium for the camp. Dr. Danny Morrison, the President of the Carolina Panthers, welcomed the students and Fuel Up to Play 60 Program Advisors to Bank of America Stadium. Mick Mixon (“the Voice of the Carolina Panthers”) and tight end Ben Hartsock also represented the organization at the camp. SUDIA General Manager Cheryl Hayn explained the organization’s part in the event before introducing the President of the National Dairy Council, Jean Regalie. After expressing the importance of student participation in the Fuel Up to Play 60 program, Regalie turned the podium over to North Carolina dairy farmer Zach Myers. Myers welcomed the students to Charlotte and explained how dairy farmers throughout the nation back the Fuel Up program.
Ambassadors had the opportunity to participate in football drills led by Carolina Panthers veteran Hartsock. Hartsock also shared advice on the importance of eating nutrient-rich foods and getting active every day. The students then moved on to a Grab and Go style lunch where they were also given the opportunity to sample new school breakfast offerings.
Ambassadors represent and lead Fuel Up to Play 60, which engages youth directly to increase access to nutrient-rich foods and 60 minutes of physical activity at school. From implementing smoothie stations to creating walking clubs, Fuel Up to Play 60 helps students in nearly 73,000 schools nationwide create healthier environments.
Nestled on the side of a cozy hill, in the shadows of Maxey Knob Summit, lives the Barbour family, comprised of three generations of dairy farmers who, simply put, love what they do.
Douglas Barbour and wife, Maggie, inherited the family farm from his parents in the early 1970s. Today, Douglas and Maggie milk 45 cows on 150 acres of land, with an additional 30 young heifers who will soon move into milk production.
“It’s a simple life. Not much of a profit, but we’re mostly together as a family and understand the purpose of a hard day’s work,” said Douglas, the family patriarch. “Farming is our life, working the land and tending to our animals makes for a positive outcome, whether it be milk from the cows or corn from the land to feed our family.”
The Barbours have eight children, most of whom are seeking careers away from the farm. Two of them, however, have returned to the family business and now work full time on the farm. Sammy, the older brother, is a retired U.S. Army veteran and tends to the dairy operation. Andre, a father of two young girls, is primarily responsible for raising the crops.
“We’re here every day and I love it,” said Sammy. “After retiring from the military with 20 years of service, there is no place I’d rather be. This life is peaceful, calm and we make an honest living.”
Sammy said they plan to expand their operations in the next three years to milk over 100 cows.
Tending to the hay, alfalfa and corn crops, while providing for the comfort of nearly 80 cows, particularly during the hot summer months, is not easy work, but for the Barbours, it’s deeply gratifying.
“We’re connected with our crops and our animals,” said Sammy. “When they’re comfortable, I’m smiling because I know we’re in the right place.”
Governor Steve Beshear recognized the official beverage of Kentucky by proclaiming June 2013 Dairy Month in the Commonwealth of Kentucky. Gov. Beshear signed a proclamation in recognition of the importance of Kentucky’s dairy industry to the Commonwealth.
“I urge all Kentuckians to support Kentucky’s dairy industry, and to salute Kentucky’s dairy farmers and processors for their contributions to Kentucky,” said Gov. Beshear. “The Kentucky Agricultural Development Fund has helped the re-growth of Kentucky’s dairy industry with more than $13 million in grants and loans related to the dairy industry.”
Dairy farming is a family tradition; one that has been a way of life for many generations. Kentucky dairy farmers and processors are proud to provide consumers and their families with safe, wholesome dairy foods. They take pride in producing a nutritious product for their neighbors and communities.
More than 130 million gallons of milk are produced on Kentucky farms. In 2012, cash receipts from the sale of milk were nearly $215 million, making a vital contribution to the economy of Kentucky. Kentucky also boasts several dairy processing facilities that produce a variety of dairy products, including gourmet cheeses, yogurts, cottage cheese, bottled milk, salad dressings and ice cream. The economic impact of Kentucky’s dairy industry is more than $767 million.
During this month, the Kentucky Dairy Development Council (KDDC), Southeast United Dairy Industry Association (SUDIA), the Dairy Processors Association of Kentucky (DPAK) and the Kentucky Department of Agriculture (KDA) have been celebrating dairy month with special events being held across the state.
The theme for this year is “Dairy Packs Power!” Dairy foods offer nine essential nutrients including calcium, vitamin D, protein and potassium, which play key roles in building strong bones and teeth. Milk, cheese and yogurt “Pack Power” with protein and are a healthy part of a balanced, nutritious diet.
Take time to celebrate June Dairy Month by enjoying the many dairy products available locally, including an ice cold glass of milk – the official beverage of Kentucky.
For more information on Kentucky’s dairy industry contact the Kentucky Dairy Development Council at (859) 516-1129 or by e-mail at email@example.com. Visit www.kyproud.com to find Kentucky dairy products near you.
From the release of Iron Man 3 to the upcoming blockbuster movie Man of Steel, superheroes are definitely back in style this summer – and during June Dairy Month, the Southeast United Dairy Industry wants to celebrate its own brand of superheroes: the 3,000 dairy farm families in the Southeast who are dedicated to providing the freshest dairy foods to consumers daily.
As part of the 76th celebration of June Dairy Month, local dairy farmers throughout the Southeast will share a detailed look into the everyday life of owning and operating a working dairy. This year’s theme, “Dairy Packs Power” not only celebrates dairy farm families across the Southeast, but also provides an opportunity to discuss the powerful superheroes in the dairy case: milk, cheese and yogurt.
“Dairy farmers are some of the most dedicated people you will ever meet. Working 365 days a year, rain sleet or snow, they truly believe in the power of dairy as part of an everyday diet,” said Amanda Trice, Southeast Dairy’s director of communications and public relations. “Dairy packs a unique set of vitamins, minerals, protein and other nutrients that are an essential part of a healthy diet, and are key to strengthening bones.”
National Dairy Month began in 1937 as a way to promote dairy consumption during the summer’s peak milk production period. Today that rich history continues as dairy farmers work alongside the Southeast Dairy, local media and farm bureaus to promote dairy through social media, radio contests, T-shirt giveaways, special events and more.
In celebration of Every Kid Healthy Week, Action for Healthy Kids (AFHK) is releasing its special report, The Learning Connection: What You Need to Know to Ensure Your Kids Are Healthy and Ready to Learn. It’s an easy-to-read roadmap for parents, educators, school administrators and school volunteers to create healthier school environments so the kids in their lives are better positioned to learn.
The 14-page, consumer-oriented report – made possible by a grant from Northwestern Mutual Foundation – demonstrates that physical activity supports academic achievement, well-nourished kids learn better and that healthier practices in schools can increase school revenue. It further shows that schools that offer students healthier food and more time to be active are seeing increased fitness levels, better student behavior and higher test scores. Simply put, kids who don’t eat nutritiously and enjoy regular physical activity are at an academic disadvantage.
The Learning Connection: What You Need to Know to Ensure Your Kids Are Healthy and Ready to Learn describes model school programs and has information about free resources and opportunities for school funding. The report is a follow up to Action for Healthy Kids’ 2004 landmark report, The Learning Connection: The Value of Improving Nutrition and Physical Activity in Our Schools.
“We know that healthy children are better learners. Unfortunately, one-third of our kids are overweight or obese and that jeopardizes their health and their ability to learn,” said Rob Bisceglie, CEO of Action for Healthy Kids. “Fortunately, parents, educators and others can work together to create healthier changes in schools.”
After tallying more than 80,000 votes for more than 11,400 schools across the country, the winners of the Breakfast Blitz program have been announced. Of the winners, 27 schools from the SUDIA region have received $1,000 grants from America’s Milk Processors (MilkPEP) for having a top Fuel Up to Play 60 Breakfast Blitz program. MilkPEP has directed $250,000 in grants to winning schools across the country to improve access to healthy breakfast options.
Fuel Up to Play 60 is an in-school nutrition and physical activity program, founded by the National Dairy Council (NDC) and the National Football League (NFL), in collaboration with the U.S. Department of Agriculture (USDA) and the Southeast United Dairy Industry Association Inc. (SUDIA). As part of the Breakfast Blitz program, parents and students were able to vote for their school to win a Fuel Up to Play 60 grant. Parents were invited to visit www.MilkMustache.com to enter the milk UPC, vote for a school and enter to win prizes (including tickets to Super Bowl XLVIII in 2014). The schools with the most votes received Fuel Up to Play 60 grants to support school breakfast programs.
The Breakfast Blitz program supports The Breakfast Project, which was launched in 2012 to highlight the importance of a morning meal with milk. This year’s program will provide consumers with recipes, tips and tricks to help them tackle each and every day by starting with milk in the morning.
Research shows that eating a healthy breakfast is important for kids to be at their best in the classroom and on the field, but nearly one in five children in the U.S. goes without breakfast every day. The Breakfast Blitz program aims to give kids a boost in the morning by providing greater access to a healthy breakfast. Starting the day with a good breakfast helps kids tackle the day and including protein such as milk, cheese or yogurt can help. Visit www.milkmustache.com to learn more.
“Wednesday was a good day – a good day to “Wake up with Al,” a good day to be on a farm and a good day to know I work for one of the best industries around.”
SUDIA’s Aimee Jones had the unique opportunity to visit the Hatcher Family Dairy Farm in College Grove, Tenn., while Al Roker with NBC’s “The Today Show” was there, conducting a live weather forecast and learning a bit about life on the farm.
The Hatchers were one of three winners of the “Wake up with Al” contest, so they hosted Al Roker on their family farm, where since 1831, five generations of Hatchers have farmed the land.
The farm was filled with friends and family who came out as early as 5:30 a.m. to support the Hatchers and get a glimpse of the famous weatherman who had the chance to milk a cow, bottle feed a calf, drive a tractor and eat a breakfast of locally grown food. He also asked the Hatchers about how they care for their cows, how much cows eat and how much milk each cow produces.
“It occurred to me as we saw all the spotlights on us in the barn that this is such a great opportunity to put a spotlight on dairy farming and really give people an idea of where their food comes from,” Dr. Charlie Hatcher, who is also Tennessee’s state veterinarian, told me during a break in filming Wednesday morning.
Al Roker seemed to be in his element on the dairy farm – relaxed, smiling and chatting easily with the Hatchers and members of the audience. As he was greeting everyone, one lady told him that she grew the strawberries that were served for breakfast. Smiling, Al nodded appreciatively and told her how good they tasted.
But it wasn’t just the strawberries that Al seemed to appreciate. During one segment, Al described how dairy farmers – and all farmers, in fact – are “the backbone of America.”
“They work hard every day, and they don’t complain – they just do it,” he said.
Gathering the Hatcher family around him – all six generations of them – Al shared some chocolate milk that is produced and processed on the farm.
“You know, you forget the simple pleasure of chocolate milk,” he said after a taking a big sip.
I chatted some with Debbie Ogilvie White, a family friend of the Hatchers whose farm is adjacent to the Hatchers. Debbie said it is very gratifying that the Hatchers were able to bring such national attention to farming.
“This is just wonderful,” she said. “It makes me happy that there are still farms in this community so that kids can grow up and know where their milk comes from. This is a wonderful opportunity for everyone.”
Emma Buchanan, a student from Glade Spring, Va., experienced a once-in-a-lifetime opportunity to meet renowned business leader Warren Buffett at Berkshire Hathaway’s annual meeting in Omaha, Neb., Friday as part of GENYOUth Foundation’s AdVenture Capital grant program. Buchanan was one of five students serving as a Student Ambassador for Fuel Up to Play 60, the nation’s largest in-school wellness program created by the National Dairy Council and the National Football League, in collaboration with the U.S. Department of Agriculture. Students were selected for submitting an entrepreneurial idea to give their classmates greater access to healthier food and physical activity.
Patrick Henry High School will receive $4,000 from GENYOUth Foundation to implement Buchanan’s “Health Matters: Teaching Wellness for all Generations” program.
“Having the chance to meet Mr. Buffett and work with other Fuel Up to Play 60 ambassadors gives me the motivation I need to make my health and wellness initiative a great success for my school,” said Buchanan.
During her meeting with Buffett, Buchanan shared her winning idea to improve school wellness and received feedback and advice from the business magnate. All five winners were special guests at Berkshire Hathaway’s annual meeting and will go on to lead their programs in their schools with guidance from an “Inspiration Panel” of young innovators in education, technology and social media.
“Healthy students are better students, and children themselves are often the best source of creative ideas to make schools a healthier place,” said Cheryl Hayn, general manager of Southeast United Dairy Industry Association Inc. “Emma is a true leader at a young age, and we look forward to seeing how she will help her peers at Patrick Henry High School make health and wellness a priority which includes foods children don’t get enough of such as low-fat dairy foods, whole grains, fruits and vegetables and 60 minutes of play each day.” Read Buchanan's blog about the experience here!
A more active and healthy southeast is on the horizon. On Monday, the National Football League (NFL) awarded Fuel Up to Play 60 (FUTP60) grants to 62 schools in the Southeast United Dairy Industry Association Inc. (SUDIA) region. The grants, which are provided by SUDIA in partnership with the NFL, will help the schools implement and maintain the FUTP60 program.
“The NFL is strongly committed to helping the next generation of youth achieve healthier lifestyles,” said Roger Goodell, commissioner of the NFL. “Through Fuel Up to Play 60, we want young people to discover that healthy habits can be both fun and empowering.”
Launched by the National Dairy Council (NDC) and the NFL in cooperation with the U.S. Department of Agriculture (USDA), FUTP60 empowers youth to take action to improve nutrition and physical activity at their school and for their own health. The ultimate goal is to ensure the changes made at school are sustainable, making it possible for children to have more opportunities to be physically active and choose tasty, nutrient-rich foods, including low-fat and fat-free dairy foods, fruits, vegetables and whole grains throughout.
“Fuel Up to Play 60 is already demonstrating that children want to, and will continue to, contribute to improving the health of the kids in their school,” said David Satcher, M.D., Ph.D., 16th U.S. Surgeon General.
The Atlanta Falcons, Borden Dairy and the Southeast Dairy Association (SUDIA) teamed up to host the Rise Up, Fuel Up Borden Milk Contest celebration on Friday, March 8 at Lanier High School. Representatives from Borden and SUDIA joined Falcons running back Jason Snelling at the celebration.
“I found the best way to promote the milk consumption contest was through social media and messages online to the students, parents and school staff,” said Angel Luna, cafeteria manager at Lanier. “We used fliers and signs were hung in the cafeteria to promote our messages. I was shocked to hear we were the first place school for the district. It feels good to know the kids really do care about healthy foods and drinks and participate in our promotions. They take it seriously and enjoy it a lot.”
The lunch celebration celebrated Lanier High as the grand prize winner of the annual Rise Up, Fuel Up milk consumption contest. Lanier finished with the largest increase in milk consumption over the contest period to win the top prize. As part of the FUTP60 program, the Rise Up, Fuel Up contest aimed to promote the importance of a healthy and active lifestyle among the region’s youth. Incentives, resources and tools provided by SUDIA encouraged students to choose healthier foods, including low-fat and fat-free dairy foods.
While fuel prices are rising, which drives the cost of nearly all products, including food and other commodities, the value of dairy foods remains strong.
In addition to the continued struggling economy, the USDA Economic Research Service reported that last summer’s drought, which was more far-reaching than any since the 1950s, contributed to an increase in the retail price of many items, including cereal, corn flour, beef, pork, poultry and dairy.
“The drought has the potential to increase retail prices for beef, pork, poultry, and dairy products first and foremost … into 2013,” the USDA’s U.S. Drought 2012: Farm and Food Impacts report states.
The drought crippled the development of corn crops, which is a primary source of food for cows. Dairy farmers who normally grow their own food not only lost the investment of time and money put into planting and irrigating crops that did not grow, but they also had to spend more money on buying feed from other sources.
While retail prices across the country are rising and falling inconsistently, milk and other dairy foods continue to offer the stability of being one of the best nutritional values of any food group. At 25 cents per glass, milk is less expensive and healthier than other beverages. Milk contains calcium, protein, potassium, phosphors and vitamins A and D, making it one of the best values at the supermarket.
New research is emerging that shows how much protein is packed in yogurt and other dairy food. Those results will be made public in the coming months.
The Tennessee Titans, Purity Dairies and the Southeast Dairy Association (SUDIA) teamed up to host the Fuel Up to Play 60 “Titans of Taste” Purity Milk Contest Pep Rally on Friday, January 25 at North Coffee Elementary School. Representatives from Purity and SUDIA joined Titans Fuel Up to Play 60 (FUTP60) representative Marc Mariani, the Titans cheerleaders and the Titans mascot at the pep rally.
Purity President Mark Ezell kicked off the pep rally by recognizing the Tennessee dairy farmers that made the “Titans of Taste” contest possible. He congratulated North Coffee for increasing its milk consumption by 41 percent. Ezell closed his address by encouraging students on how important it is to fuel up and stay active.
Mariani echoed Ezell’s sentiments about healthy eating and staying active. The Titans return specialist then talked about his favorite breakfast foods and his pregame routines. He encouraged the students to try different sports and activities at least once.
Ezell then presented a check for $5,000 to help North Coffee Elementary School implement the FUTP60 program.
Students at North Coffee Elementary took home the grand prize at the Fuel Up to Play 60 “Titans of Taste” Purity Milk Contest Celebration Luncheon at Nashville's LP Field.
A collaborative effort between the Tennessee Titans, Purity Dairies and the Southeast Dairy Association, the “Titans of Taste” milk contest rewarded schools for increased milk consumption during the month of October. Titans Fuel Up to Play 60 representative Marc Mariani, the Voice of the Titans Mike Keith, Purity Dairies President Mark Ezell, Purity Vice President Tim White and local dairy farmer Randy Davis were on hand for the event.
“The dairy farmers of Tennessee are proud to be a part of the Titans of Taste contest,” said Davis, President of the American Dairy Association of Tennessee. “It’s great to see students get excited about milk.”
As the contest’s grand prize winner, North Coffee Elementary took home a cash prize of $5,000. The school, which increased milk consumption by 41 percent in October, will also host a pep rally with a Titans player, T-Rac (the Titans mascot) and the Titans cheerleaders.
Cash prizes of $3,000 and Vitamix XL smoothie blenders (valued at $2,000) were presented to the first place winners at Hillsboro Elementary (Coffee County), Linden Middle School (Perry County) and Smyrna West Alternative High School (Rutherford County). As the winner of the video contest, Brentwood High School (Williamson County) was awarded $1,500 and eight tickets to a future Titans game.“For me, it is easy to be a part of the Fuel Up to Play 60 program,” Mariani said. “Eating healthy foods and being active are parts of my life. I wish that there had been a contest like this when I was in school.”
Participating schools consumed over 985,000 8-ounce servings (or the equivalent of 13 tanker trucks) of milk over the contest period. In all, school participation increased by 62 percent and overall milk volume increased by 50 percent.
The National Dairy Council and the Southeast United Dairy Industry Association (SUDIA) have partnered with Leprino Foods to extend Fuel Up to Play 60 Grab and Go program grants to 19 schools in the SUDIA region, demonstrating a continued commitment to child health and wellness.
The six elementary schools in Kentucky receiving the awards were Tates Creek, Meadowthorpe, Clays Mill, Winburn, Julius Marks and Lincoln. The five elementary schools in North Carolina receiving the awards were Douglass, Huntsville, Monroeton, Stoneville and Williamsburg. The four high schools in Tennessee receiving the awards were Bearden, Central, Fulton and West. The four schools in Virginia receiving the awards were Hickory High, Great Bridge Middle, Deep Creek Elementary and Moss Nuckols Elementary.
By specifically targeting Grab and Go breakfast, lunch and other meal occasions, this new partnership and grant program will help schools improve or add sustainable, alternative service options. Schools looking to implement or expand Grab and Go programs will be awarded up to $1,500 in funding through the grant program. The Fuel Up to Play 60 Grab and Go pilot generated a 10 percent point increase in average daily participation in test schools. This success paved the way for this expansion to more schools.
“We are honored to work with Leprino Foods to help bring new innovative ways to serve nutritious breakfast and lunch options in schools and to provide students with the options make healthy choices,” said Jean H. Ragalie, RD, president of National Dairy Council, the organization behind Fuel Up to Play 60. “In this time of economic challenges and time constraints, it is more important than ever to make it easy to eat healthy and stay active within any type of budget in any school district.”
The Grab and Go program is open to schools in the United States that participate in the National School Lunch and/or School Breakfast Programs and are enrolled in the National Dairy Council’s Fuel Up to Play 60 program for the 2012-13 school year. Fuel Up to Play 60 is a partnership between the National Dairy Council and the National Football League, in collaboration with the U.S. Department of Agriculture (USDA) to empower youth to take action to improve nutrition and physical activity at their school and for their own health.
The Council on School Health from the American Academy of Pediatrics joined Samuel J. Green Charter School (Green) for lunch Thursday.
Fifteen pediatricians from across the country attending the American Academy of Pediatrics Annual Conference in New Orleans experienced first-hand what’s cooking at Green during National School Lunch Week. Along with seeing the school’s edible classroom garden and hands-on cooking lab, pediatricians learned about the Fuel Up to Play 60 program.
“With the positive changes that have been made in the school lunch program and the Fuel Up to Play 60 initiative, students are given the opportunity to learn how to stay healthy and active in school and at home,” said school program account manager for The Southeast United Dairy Association Terry Charles.
As part of the visit, New Orleans Saints mascot Sir Saint encouraged students to fuel up with nutrient-rich foods including dairy so they can participate in 60 minutes of exercise each day.
“The Fuel up to Play 60 program brings excitement and enthusiasm to healthy eating. The strong nutrition message and student engagement works well with kids,” said April Neujean, health and wellness manager for FirstLine Schools.
Tennessee Commissioner of Agriculture Julius Johnson joined students of Hickman Elementary School for Breakfast in the Classroom today. Former Tennessee Titans star Blaine Bishop, Metropolitan Nashville Public Schools Chief Operating Officer Fred Carr and Nutrition Services Director Spencer Taylor also participated in the event, which showcased Hickman’s Breakfast in the Classroom program.
“So many of our students do not have daily access to healthy meals,” said Chief Operating Officer Fred Carr. “We all know breakfast is important, but for our young students, it is imperative. They need proper nutrients and fuel to stay focused and perform their best. Breakfast in the Classroom is doing just that.”
According to Hickman Principal Dr. Dorothy Critchlow, student participation has risen nearly 500 percent since the launch of the program. The visit gave school and Metro Davidson County officials the opportunity to demonstrate the effectiveness of the new breakfast programs implemented as a result of the Tennessee Agricultural Enhancement Program and the dairy farm families of Tennessee.
New breakfast cooler bags, which have been purchased for 11 Metro elementary schools, have allowed nutrition services staff to offer students breakfast options in the classroom. A la carte options in the cafeteria and healthy offer flavored milk vending machines are also being utilized because of the Tennessee Agricultural Enhancement Program.
Studies show that breakfast helps to combat childhood obesity and encourages healthy eating. Students who do not eat breakfast miss 25 percent of their daily nutrition. Breakfast in the Classroom has allowed several Nashville Public Schools the chance to provide a variety of breakfast options to every student.
“I want to commend the participating schools and our dairy farmers for helping to raise awareness of the importance of healthy food choices in our schools,” said Commissioner Julius Johnson with the Tennessee Department of Agriculture. “We’re proud to join with SUDIA in making wholesome dairy products more available to students through our Ag Enhancement program.”
For more information about Tennessee produced and processed dairy products, visit the Tennessee Department of Agriculture’s marketing website at www.picktnproducts.org.
The Southeast Dairy Association educational video Moo Moo Moo - A Healthy You was recently featured on the Georgia Public Broadcasting's (GPB) Family Blog. Columnist Heather Neal points out the video's effective musical tune and dairy message:
"The song and video teach children about where their milk comes from and about the nutritional benefits of getting a healthy intake of dairy."Check it out for yourself here!
Fairhope Intermediate School has been honored as a recipient of a $2,000 Fuel Up to Play 60 Smoothie Grant.
The Fuel Up to Play 60 program offers participating schools the opportunity to win awards to help support implementation of smoothie programs. The grant helped Fairhope purchase the new Vitamix Extra Large Capacity Blender System. The new system will help the school streamline its smoothie initiative.
“We had a lot of positive feedback form the students after they sampled the smoothie. They were excited to learn that it would be a new item available for breakfast,” said Fairhope Child Nutrition manager Jennifer Banks. “Offering items that kids like will encourage them to eat breakfast.”
Studies show that breakfast helps to combat childhood obesity and encourages healthy eating. Students who do not eat breakfast miss 25 percent of their daily nutrition. A single smoothie provides significant daily levels of calcium (30 percent), Vitamin D (25 percent) and protein (16 percent).
Smooth and Smart, a dairy promotion established by the Southeast Dairy Association in conjunction with the Fuel Up to Play 60 program, offers participating schools the materials to begin implementing the program. The program increases the overall dairy consumption at schools while treating students to healthy and enjoyable beverages. Find out more about Smooth and Smart on www.southeastdairy.org.
Five schools from the Southeast Dairy Association (SUDIA) territory were honored with General Mills Foodservice Awards in the Fuel Up Breakfast Program.
The five schools receiving awards in the SUDIA district were Riverside Middle (Pendleton, S.C.), Broad Creek Middle (Newport, S.C.), White Oak Elementary (Cape Carteret, N.C.), Ardrey Kell High (Charlotte, N.C.) and Myrtle Grove Middle (Wilmington, N.C.).
“A healthy breakfast is essential for students to fuel up and be at their best,” said Jean H. Ragalie, RD, president of the National Dairy Council. “We’re honored to work with organizations like General Mills Foodservice to make healthier meals accessible to students at schools.”
The grants, which range up to $2,000 per school, will be utilized to add programs that serve students breakfast outside of the cafeteria. Among the planned programs are breakfast in the classroom, grab-and-go kiosks and second chance breakfast after first period.
“We are thrilled to help support schools in their efforts to get more kids to eat breakfast,” said Alyca Judge, K-12 marketing manager, General Mills Foodservice. “The Fuel Up Breakfast grants provide a springboard for schools to implement alternative breakfast programs or expand their existing program with the goal of improving breakfast participation and student access to quality foods.”
The 2012 Nutrition and Physical Activity Learning Connection Summit kicked off Tuesday with a schedule full of exciting physical activities. National Football League stars Kurt Warner, Ray Rice, Darrel Green and London Fletcher led a room full of Fuel Up to Play 60 students, parents, program advisors, educators and health professionals through activities. Participants had options of fueling up after with yogurt, smoothies, oatmeal and other nutrient rich foods.
Get the entire story: Fueling Up and Getting Active at GENYOUth's Nutrition & Physical Activity NightUnited States Secretary of Education Arne Duncan shared his thoughts with the Learning Connection Summit attendees on the summit’s importance and efforts from GENYOUth, the National Dairy Council and programs like Fuel Up to Play 60.
Get the entire story: Arne Duncan, US Secretary of Education, Speaks at Learning ConnectionWhite House Chef Sam Kass spoke with Time about healthy eating. Kass mentioned that consuming more low-fat dairy is among the simplest beneficial changes American families can make to their diets. Kass also mentioned the benefits of having low-fat yogurt for breakfast.
Get the entire story: Time Healthland Q&A with White House Chef Sam Kass
Tiger Greene, a Fuel Up to Play 60 National Student Ambassador from Alpharetta, Ga. was honored Thursday morning for his work in the Fuel Up to Play 60 program. Gov. Nathan Deal signed a proclamation declaring Sept. 19 Team Tiger Day in Georgia. With September being National Childhood Obesity Month, the proclamation noted Tiger’s work to slow the epidemic.
Greene, who attended the Fuel Up to Play 60 Student Ambassador's Summit in Washington, D.C., this summer, has worked to get more students and schools involved in the Fuel Up to Play 60 program. “The sky is the limit when you have a healthier and more active lifestyle,” the 15-year-old said.
The Student Ambassador Program is open to all students that are actively engaged in Fuel Up to Play 60. Students may apply in September to become a Student Ambassador for the 2013-14 school year at FuelUpToPlay60.com. Visit Fuel Up to Play 60 for more information on the program.
Marilyn Easter, the wife of SUDIA Board of Directors President Glen, was recently featured in an article posted by the Southern Farm Network. The article was part of a series celebrating Women in Agriculture.
It’s not a common practice, and especially wasn’t in the 1970’s, and that’s moving a diary farm. Marilyn Easter and her husband Glen own EastGlen Farm, near Laurens, SC. Back in the late 70’s, they moved their all registered Jersey milking herd from Vermont to South Carolina. Easter tells of the experience: “It was a major move in which Glen actually asked me ‘Do you want to stay in Vermont or go to South Carolina to get the farm ready?’. I opted to come to South Carolina and get the farm ready. It took me two months as a single individual down here while he kept the farm going in Vermont and got it sold.” And the major reasons for making the move: “Two of the major reasons would be weather and the all Jersey milk market that was in South Carolina at that time.” Download the full article.
When it comes to the Fuel Up to Play 60 (FUTP60) program, Elizabeth Ann Winebarger continues to raise the bar.
Winebarger, a Student Ambassador from Elizabethtown, Ky., has been selected as one of seven students representing FUTP60 at the Nutrition and Physical Activity Learning Connection Summit in Washington, D.C., later this month. This past summer, Winebarger was one of six students representing the Southeast Dairy Association region at the Student Ambassador Summit.
The Learning Connection Summit will bring together leaders and decision makers in education, health and nutrition, academia, government and policy at the Renaissance Arlington Capital View Hotel in Crystal City. The conference is hosted by GenYOUth, the National Dairy Council, the American College of Sports Medicine and the American School Health Association.
Winebarger and her colleagues will be attending a leadership roundtable, participating in a fitness break with NFL Alumni Players and collaborating with celebrity chef Carla Hall of the ABC daytime program “The Chew” on an informal on-stage segment.
The six-week long competition is a joint program sponsored by the Tennessee Titans, Purity Dairies and the Southeast Dairy Association (SUDIA). As part of the Fuel Up to Play 60 program, the “Titans of Taste” contest aims to promote the importance of a healthy and active lifestyle among the region’s youth. Incentives, resources and tools provided by SUDIA encourage students to choose healthier foods, including low-fat and fat-free dairy foods.
“Schools, together with parents, families and communities, all play an important role in shaping healthy behavior patterns in children. We truly hope the effects of this contest will continue on throughout the school year and beyond,” said Tennessee Dairy Association president Tony White.
The grand prize will be awarded to the school with the highest percentage of milk consumption. The $5,000 prize package is awarded to support the winning school’s Fuel Up to Play 60 initiative. The award also includes a pep rally with the Titans cheerleaders, team mascot and a current or former player. Three second place winners will receive $3,000 worth of Fuel Up to Play 60 awards as well as industrial blenders to increase the schools smoothie program.
“The contest has enabled us to be involved in our communities by promoting the healthiest, best tasting product there is – milk!” said Purity Dairies vice president Tim White.
SUDIA, Purity and the Titans have joined forces on “Titans of Taste” since 2006. The annual contest gives participating schools the chance to promote involvement in the Fuel Up to Play 60 program. Traditionally limited to the 75-mile radius around the Titans’ LP Field, the NFL expanded the contest to include all of Purity’s distribution territory. Now, schools in Northern Alabama and Southern Kentucky are represented in the contest.
“We are elated to have schools in Kentucky and Alabama join the contest,” said Tony White. “Any opportunity to make a difference in a student’s life is an opportunity worth taking.”
Grady Stadium played host to the first annual Girls Day of Play. A joint effort between Atlanta Public Schools and a number of local organizations, the Day of Play was designed to encourage and educate students about nutrition and the benefits of physical activity.
Over 400 APS middle school students came together August 24th in the first annual APS Girls Day of Play. Atlanta Public Schools, whose mission is to improve student achievement and increase community engagement, partnered with the Southeast Dairy Association (SUDIA), Fuel Up to Play 60, GenYOUth Foundation, Sporty Girls, Inc., and the Women’s Sports Foundation’s GoGirlGo! Atlanta Program to coordinate the event.
“I was so pleased to see teenage girls doing sports, some that many may have never done. It brought joy to my heart to see them enjoying it,” said Sporty Girls Inc. founder Rashan Ali.
The number of female athletes is shrinking rapidly. According to the latest statistics, girls drop out of sports at double the rate of their male counterparts. Only eight percent of middle school girls in the Atlanta School District participate in sports. The numbers within APS are dire, with only 15 percent of middle school girls participating in school sports.
“The Day of Play offered students the chance to realize the opportunities and enjoyment that sports offer. We hope that the Day of Play was able to make a lasting impression on these girls,” said SUDIA school program account manager Rashida Shoemaker.
There is a direct correlation between physical activity and nutrition. Only two percent of all youth get adequate servings from all food groups and only 30 percent consume the recommended servings from the dairy group. Almost 77 percent of children ages 9-19 do not meet the recommendations of three daily servings of dairy. The Day of Play offered students a chance to learn about the benefits of fitness and nutrition. Women’s National Basketball Association analyst LaChina Robinson closed the event with an inspiring keynote address.
Zach Myers, a third generation dairy farmer from Jonesville, North Carolina, was elected secretary of the National Dairy Promotion and Research Board of Directors this past June.
The 38-member National Dairy Board, formed in May 1984 under the authority of the U.S. Department of Agriculture, carries out coordinated promotion and research programs to help build demand and expand domestic and international markets for dairy products.
"I’m proud to be representing the dairy farmers of our nation on the National Dairy Board”, said Zach Myers. “As secretary of the National Dairy Board, I hope to help provide direction and insight to further our national dairy check-off program and not only benefit our nation’s dairy farm families, but to also benefit the health of our great nation."
Myers also serves as vice president of the Southeast United Dairy Industry Association Board of Directors and as a member of the Dairy Farmer Spokesperson Network, where he communicates to the media on behalf of dairy farmers across the Southeast.
The National Football League, a longtime element of the Fuel Up to Play 60 program, joined forces with the student leaders of participating schools to host the Student Ambassador Summit in Washington D.C. from July 11-14. The summit, which focused on tackling the nation’s childhood obesity issue, featured six of the Southeast United Dairy Industry Associations Fuel Up to Play 60’s leaders, as well as a number of current and former NFL players.
A’Myah Ross (Rock Hill, South Carolina), Elizabeth Ann Winebarger (Elizabethtown, Kentucky), Jack Grove (Greensboro, North Carolina), Jacob Lindsey (Hoover, Alabama), Samuel Caudill (Glade Spring, Virginia), and Tiger Greene (Alpharetta, Georgia) represented SUDIA at the summit. Chosen from thousands of applicants nationwide, the ambassadors were part of a collection of activities aimed at advancing the success of FUTP 60.
Among the highlights of the summit were a NFL fitness session, media and nutrition training, and discussions on how to improve the program Playbook.
If you're looking to lose weight, MyPlate may be your perfect ally. The Healthy Times Blog outlines five reasons why MyPlate may be just the program you need.
- Divide And Conquer
- Mind Your Calories
- Fill Up On Fresh Produce
- Go Get Your Grains
- Partner With Proteins
“I hope every Kentuckian will join me in saluting Kentucky’s hard-working dairy farm families,” said Commissioner Comer. “They provide the milk and other dairy products that we all depend on. And they do it every day. A dairy cow never takes a day off.”
Kentucky’s dairy industry generated an estimated $760 million in economic activity last year with 850 dairies producing nearly 1.1 billion pounds of fluid milk, placing Kentucky 27th in the nation.
SUDIA's Tracy Noerper discusses the health costs of the obesity epidemic with WKYT-TV in Kentucky, and provides practical steps to make a big impact on the scale.
According to the BBC News, The London 2012 Olympic Village is expected to go through 2,000 gallons of milk, 25,000 loaves of bread, 232 tons of potatoes and more than 330 tons of fruits and vegetables over the course of the Olympic Games. Learn what the 200 million Americans expected to watch the Summer Olympics can about how to refuel and rehydrate from all-star athletes in this Samford Crimson article.
In the same way the President of the United States give his State of the Union address, The Southeast United Dairy Industry Association is giving its Weight of the Union address. The campaign, aimed at helping Americans shed some pounds and tighten their waistlines, is one that is inspired by the upcoming presidential elections. Read Mary Martin Nordness' interview with The Times Daily.
Virginia Gov. Bob McDonnell has proclaimed June as Dairy Month in Virginia. Learn more in the Augusta Free Press.
Students at Crab Orchard Elementary have been eating better and getting more activity during the past school year. Those efforts have been recognized with prestigious awards for school health. Read more in the Crossville Chronicle.
WKRN-TV Nashville spotlights six area schools that received funding from the Southeast Dairy Association and the Dairy Farm Families of the Southeast to jumpstart and sustain healthy nutrition and physical activity programs.