The six-week long competition is a joint program sponsored by the Tennessee Titans, Purity Dairies and the Southeast Dairy Association (SUDIA). As part of the Fuel Up to Play 60 program, the “Titans of Taste” contest aims to promote the importance of a healthy and active lifestyle among the region’s youth. Incentives, resources and tools provided by SUDIA encourage students to choose healthier foods, including low-fat and fat-free dairy foods.
“Schools, together with parents, families and communities, all play an important role in shaping healthy behavior patterns in children. We truly hope the effects of this contest will continue on throughout the school year and beyond,” said Tennessee Dairy Association president Tony White.
The grand prize will be awarded to the school with the highest percentage of milk consumption. The $5,000 prize package is awarded to support the winning school’s Fuel Up to Play 60 initiative. The award also includes a pep rally with the Titans cheerleaders, team mascot and a current or former player. Three second place winners will receive $3,000 worth of Fuel Up to Play 60 awards as well as industrial blenders to increase the schools smoothie program.
“The contest has enabled us to be involved in our communities by promoting the healthiest, best tasting product there is – milk!” said Purity Dairies vice president Tim White.
SUDIA, Purity and the Titans have joined forces on “Titans of Taste” since 2006. The annual contest gives participating schools the chance to promote involvement in the Fuel Up to Play 60 program. Traditionally limited to the 75-mile radius around the Titans’ LP Field, the NFL expanded the contest to include all of Purity’s distribution territory. Now, schools in Northern Alabama and Southern Kentucky are represented in the contest.
“We are elated to have schools in Kentucky and Alabama join the contest,” said Tony White. “Any opportunity to make a difference in a student’s life is an opportunity worth taking.”