Southern Swig & Swag Contest Hosted By Atlanta Falcons and Southeast Dairy AssociationWHAT: Prior to the Dec. 13 1 p.m. kick-off of the Atlanta Falcons and New Orleans Saints match-up, youth are encouraged to participate in the Southern Swig & Swag Contest at Falcons Landing, a pre-game destination with complimentary activities located on International Plaza between the Georgia Dome and Philips Arena. The contest will be held 10 a.m. – 1 p.m. at the Southeast Dairy Association’s table, where youth can swig chocolate milk and show off their swagger. The school with the most participating students will win a 2010 pep rally with Freddie Falcon and Falcons cheerleaders, while the student who shows the most swagger will win a “swag bag,” including signed Falcons merchandise and Fuel Up to Play 60 goods. To enter the contest, participants must take their own milk mustache picture at the Southeast Dairy Association’s booth and submit it online. Game-day tickets are not required to be a part of the Falcons Landing pre-game events. The Southern Swig & Swag Contest is a partnership initiative between the Southeast Dairy Association and Atlanta Falcons in support of Fuel Up to Play 60, a national program launched in October 2009 by the National Football League (NFL) and National Dairy Council to combat childhood obesity. The program combines the excitement of the NFL with challenges, prizes and rewards that inspire kids to get active, eat right and make real changes in their schools and their lives. Fuel Up to Play 60 will reach 36 million youth nationwide in 60,000 elementary, middle and high schools during the 2009/2010 school year. The contest also aims to increase awareness that flavored milk provides the same nine essential nutrients as unflavored milk, including calcium, potassium and magnesium – three of the five nutrients that fall short in children’s diets. In fact, studies show that consuming low-fat or fat-free flavored milk can help children and adolescents meet the 2005 Dietary Guidelines for Americans’ recommendations for three daily servings of dairy foods and increase their intake of milk nutrients. WHO: * Atlanta youth donning their best milk mustaches * Betsy Dietsch, RD, LD, Southeast Dairy Association * Mayfield Dairy representatives WHEN: Sunday, December 13, 2009 10 a.m. – 1 p.m. WHERE: Falcons Landing MEDIA CONTACT: Jessica Covello, communications 21 (404) 814-1330 jcovello@c21pr.com << previous page Copyright © 2012 Southeast United Dairy Industry Association, Inc. |
