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McDonald's Boosts Cheese Sales with Angus Third Pounder
ATLANTA – October 22, 2009 – In conjunction with Southeast dairy farmers, McDonald's recently launched a campaign to promote its newest burger, the Angus Third Pounder.
This specialty burger includes two slices of cheese and is expected to move more than six million pounds of cheese nationwide this year. In addition to McDonald's traditional American cheese offering, this new burger includes the option of Swiss cheese.
McDonald's customers have expressed an overwhelming demand for the Angus Third Pounder, with nearly 700 burgers being sold per store, per week. Due to this growth in demand, participating McDonald's are dedicating more than 40 percent of menu space to promoting the new item.
As part of a three-year partnership with Southeast producers, McDonald's is investing more than $100 million each year to advertise new dairy items including the Angus Third Pounder. That's a four-to-one investment for dairy farmers. The goal of the partnership is to help build short- and long-term demand for dairy foods.
"Partnerships with foodservice companies such as McDonald's are a great way to help increase dairy food sales in restaurants," said Shannon Carey, the Southeast Dairy Association's manager of retail and processor relations.
Dairy checkoff funds have helped McDonald's create Angus Burger sampling kits, used to promote and market the specialty burger. Additional dairy farmer supported promotions include TV and radio ads and in-store promotional materials.
For more information about McDonald's and other dairy checkoff partnerships, visit www.dairycheckoff.com.
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About the Southeast Dairy Association
On behalf of dairy farm families, the non-profit Southeast United Dairy Industry Association, Inc. (SUDIA), works with schools, health professionals, retailers, dairy processors and the public to promote dairy foods. For more information, visit www.southeastdairy.org.
For more information contact Amanda Trice, 770.994.5825, atrice@sedairy.org
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