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NFL Partners - Carolina Panthers
Charlotte School Wins Statewide Fuel Up with Milk Competition
WHAT: The Southeast Dairy Association, Carolina Panthers and Charlotte-Mecklenburg Child Nutrition Services have teamed up for the Fuel Up with Milk - Milk Consumption Competition to combat childhood obesity and provide education on the importance of three daily servings of dairy as part of a healthy diet. Students at Southwest Middle School in Charlotte-Mecklenburg County increased their milk consumption by 46 percent over six weeks, winning two March 9 pep rallies with the Carolina Panthers and $300 to encourage healthy school lunch choices. All 175 Charlotte-Mecklenburg County schools participated in the milk challenge.
During the pep rallies, a Carolina Panthers player will discuss the importance of regular physical activity and healthy eating. Though Southwest Middle School was the overall Fuel Up with Milk winner, the county’s top performing pre-kindergarten, elementary and high schools also were rewarded with $300 for the following milk consumption increases:
•Starmount Pre-Kindergarten - 27 percent
•Ballantyne Elementary School - 14 percent
•East Mecklenburg High School - 12 percent
The Milk Consumption Challenge supports Fuel Up to Play 60, a national partnership between the National Football League (NFL), National Dairy Council and USDA to combat childhood obesity. The program combines the excitement of the NFL with challenges, prizes and rewards that inspire kids to get active, eat right and make real changes in their schools and their lives. Fuel Up to Play 60 will reach 36 million youth nationwide in 60,000 elementary, middle and high schools during the 2009/2010 school year.
WHO:
* Carolina Panthers player
* Riley Fields, director of community relations, Carolina Panthers
* Dottie Ryan, RD, LDN, Southeast Dairy Association
* Angela Calamia, MS, RD, LDN, Charlotte-Mecklenburg Child Nutrition Services
* Students at Southwest Middle School
VISUALS:
* Students cheering/interacting with Carolina Panthers player
* Check presentation
WHEN:
Tuesday, March 9, 2010, 9 – 11 a.m.
* 9 – 9:45 a.m.: First pep rally
* 10:15 – 11 a.m.: Second pep rally
WHERE:
Southwest Middle School
13624 Steele Creek
Charlotte, N.C. 28273
(980) 343-5006
MEDIA CONTACT:
Alex Ritchey, communications 21
(404) 814-1330
aritchey@c21pr.com
Carolina Panthers
The Southeast Dairy Association and Carolina Panthers have teamed up to motivate North and South Carolina children to get 3 servings a day of milk, cheese or yogurt daily to promote strong bones and healthy bodies. Through this partnership, both organizations aspire to empower youth to fuel up to play by giving them the tools necessary to help them choose more nutritious foods, including low-fat and fat-free dairy products, whole grains, fruits and vegetables, and encouraging them to commit to 60 minutes of physical exercise every day. The partnership is part of a national program created to reach 20 million students in more than 60,000 schools nationwide with health and nutrition education.
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Lexington, N.C. Student Wins Sixth Annual Junior Broadcaster Contest
CHARLOTTE, N.C. – Dec. 9, 2009 – Chris Mauck of Lexington, N.C., is the winner of the sixth annual Junior Broadcaster contest, which gives young Carolina Panthers fans the chance to become a sports broadcaster for a day. Mauck, age 11, competed alongside nine other randomly selected contestants on Dec. 5 and was selected by Mick Mixon, radio voice of the Panthers and Jim Szoke, Panthers color commentator to be the Junior Broadcaster at the Dec. 6 Carolina Panthers vs. Tampa Bay Buccaneers game. The Junior Broadcaster contest is a partnership initiative launched in 2003 between the Southeast Dairy Association, Carolina Panthers and Harris Teeter.
Mauck, a 5th grade student at Northwest Elementary School, performed a play-by-play script along with the other contestants. All contestants were treated to a behind-the-scenes tour of Bank of America Stadium and received a gift bag of game tickets, signed Panthers memorabilia and more. As the contest winner, Mauck recorded a special game day message about healthy lifestyles that was played on the Panthervision screen and received four lower level tickets to the Dec. 6 game, on-field passes and a Panther Prize Pack, as well as accommodations and dinner for four in downtown Charlotte.
“I’m Chris Mauck, encouraging you to Fuel Up to Play 60. That’s right – eating low-fat dairy, fruits, vegetables and whole grains will fuel your body so you can be active and play 60 minutes every day!,” Muack said in his message to Panthers fans.
“The South is home to nine of the top 10 states with the highest rates of obesity, diabetes, hypertension and physical inactivity,” said Dottie Ryan, registered dietitian with the Southeast Dairy Association. “Through this partnership with the Panthers and Harris Teeter, we’re encouraging youth to kick off the new year with better health by choosing nutrient-rich foods like low-fat and fat-free dairy, whole grains, fruits and vegetables; and getting 60 minutes of physical activity every day.”
The Junior Broadcaster contest supports Fuel Up to Play 60, a national program launched in October 2009 by the National Football League (NFL) and National Dairy Council to combat childhood obesity. The program combines the excitement of the NFL with challenges, prizes and rewards that inspire kids to get active, eat right and make real changes in their schools and their lives. Fuel Up to Play 60 will reach 36 million youth nationwide in 60,000 elementary, middle and high schools during the 2009/2010 school year.
About the Southeast Dairy Association
On behalf of dairy farm families, the non-profit Southeast United Dairy Industry Association, Inc. (SUDIA), works with schools, health professionals, retailers, dairy processors and the public to promote dairy foods. For more information, visit www.southeastdairy.org or connect with SUDIA on Facebook at www.facebook.com/sedairy.
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For more information, contact: Jessica Covello, communications 21, (404) 814-1330, jcovello@c21pr.com
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Carolina Panthers’ Muhsin Muhammad Signs as a 2009-2010 Southeast Dairy Association Spokesperson
Muhsin Muhammad was selected as the 2009-2010 Southeast United Dairy Industry Association (SUDIA) spokesperson from the Carolina Panthers.
As a SUDIA spokesperson, Muhammad inspires students to live active and healthy lifestyles by encouraging participation in the “Fuel Up To Play 60” (FUTP60) program.
FUTP60 is a youth-based program that encourages students to exercise 60 minutes each day and eat a well balanced diet, including low-fat and fat-free dairy.
Muhammad, 36, is a wide receiver and was drafted by the Carolina Panthers in 1996 and served as a two time Pro Bowl member while playing as a Carolina Panther. During Super Bowl XXXVIII, Muhammad recorded the longest touchdown reception in Super Bowl history.
In 1999 the Carolina Panthers awarded Muhammad with the organization’s Man of the Year award for his hours of volunteer work with various charity groups.
“Muhammad’s achievements and dedication to living an active and healthy lifestyle make him a great role model for children,” said Dottie Ryan, SUDIA’s school program director. “The FUTP60 program is a great way for students to learn about the importance of physical activity and nutrition.”
For more information about the FUTP60 program, please visit www.fueluptoplay.org.
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About the Southeast Dairy Association
On behalf of dairy farm families, the non-profit Southeast United Dairy Industry Association, Inc. (SUDIA), works with schools, health professionals, retailers, dairy processors and the public to promote dairy foods. For more information, visit www.southeastdairy.org.
For more information contact Dottie Ryan, 1.800.343.4693 or dryan@sedairy.org.
JUNIOR BROADCASTER CONTEST FINALISTS TO FACE OFF
WHAT:
Ten Junior Broadcaster contest finalists will face off at the Bank of America Stadium on Saturday, Dec. 5 for a chance to become an announcer at the Dec. 6 Carolina Panthers vs. Tampa Bay Buccaneers match-up.
This year marks the sixth annual Junior Broadcaster contest, which gives young Panthers fans the chance to become a sports broadcaster for a day. The randomly selected finalists – who entered the contest through Harris Teeter’s Web site or by registering at various events throughout the Charlotte area – will read a play-by-play script in front of a panel of judges, including Mick Mixon, radio voice of the Panthers and Jim Szoke, Panthers color commentator. The contestants also will be treated to a day of fun at the stadium, where they will get a behind-the-scenes tour and a gift bag including game tickets, signed Panthers memorabilia and more.
The contest winner will receive four lower level tickets to the Dec. 6 game, on-field passes and a Panther Prize Pack, as well as accommodations and dinner for four in downtown Charlotte. He or she also will record a special game day message that will be played on the Panthervision screen.
The Junior Broadcaster contest is a partnership initiative between the Southeast Dairy Association, Carolina Panthers and Harris Teeter in support of Fuel Up to Play 60, a national program launched in October 2009 by the National Football League (NFL) and National Dairy Council to combat childhood obesity. The program combines the excitement of the NFL with challenges, prizes and rewards that inspire kids to get active, eat right and make real changes in their schools and their lives. Fuel Up to Play 60 will reach 36 million youth in 60,000 elementary, middle and high schools during the 2009/2010 school year.
WHEN:
Saturday, Dec. 5
11 a.m. – play-by-play script reading session
12 p.m. – stadium tour and lunch
1 p.m. – winner announcement
VISUALS:
* Children ages 8-14 competing in Junior Broadcaster contest
* Children and families touring the Bank of America Stadium
* Contest judges reviewing competition and selecting the Junior Broadcaster
WHERE:
Bank of America Stadium
800 South Mint Street
Charlotte, N.C. 28202
MEDIA CONTACT:
Jessica Covello, communications 21
(404) 814-1330
jcovello@c21pr.com
Meet Muhsin Muhammad
Learn fun facts about Panthers wide receiver Muhsin Muhammad.
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