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NFL Partners - New Orleans Saints
New Orleans Saints
The Southeast Dairy Association and New Orleans Saints are teaming up to encourage Louisiana youth to fuel up to play and make healthy lifestyle choices. The partnership inspires students to engage in 60 minutes of physical activity every day and to help them increase their intake of low-fat and fat-free milk and dairy foods, fruits, vegetables and whole grains. The organizations are dedicated to helping New Orleans youth make positive changes in nutrition and physical activity.
Click here for more info.

Jefferson Parish School Rewarded for Wellness Achievements
WHAT: John Adams Middle School won a health and wellness competition open to Jefferson Parish Middle Schools and will be rewarded with a New Orleans Saints and Southeast Dairy Association pep rally on Tuesday, Dec. 15 at 1:15 p.m. Students will learn about the importance of 60 minutes of physical activity and dairy’s role in a healthy diet from New Orleans Saints Wide Receiver Marques Colston, Director of Youth Programs Jason Trosclair, mascot Gumbo and the team’s Saintsations cheerleaders.
Throughout November, nine Jefferson Parish middle schools participated in the competition as part of the national Fuel Up To Play 60 program, which was launched in October 2009 by the National Football League (NFL) and National Dairy Council to combat childhood obesity. Students at John Adams Middle School tracked their healthy eating and physical activity progress through the interactive Fuel Up to Play 60 Web site, earning 185,570 points – the most of any middle school in the area – and also increasing milk consumption by 49 percent. Points are earned through activities including consuming three daily servings of dairy (30 points), engaging in 60 minutes of physical activity (120 points) and much more.
The wellness competition and pep rally is a partnership initiative between the Southeast Dairy Association and the currently undefeated New Orleans Saints in support of Fuel Up to Play 60. The program combines the excitement of the NFL with challenges, prizes and rewards that inspire kids to get active, eat right, including three daily dairy servings, and make real changes in their schools and their lives. Fuel Up to Play 60 will reach 36 million youth nationwide in 60,000 elementary, middle and high schools during the 2009/2010 school year.
WHO:
* Marques Colston, wide receiver, New Orleans Saints (Marques Colston’s appearance scheduled by NFL PLAYERS)
* Jason Trosclair, director of youth programs, New Orleans Saints
* Gumbo and the Saintsations
* Linda Greco, RD, LDN, Southeast Dairy Association
* Neva Shillington and Sydna Barocco, Jefferson Parish Fuel Up to Play 60 program advisors
* Susie Sharkey, local dairy farmer
* Students from John Adams Middle School
WHEN:
Tuesday, Dec. 15, 2009
1:15 p.m. - 2:15 p.m.
WHERE:
John Q. Adams Middle School
5525 Henican Place
Metairie, La. 70003
MEDIA CONTACT:
Jessica Covello, communications 21
(404) 814-1330
jcovello@c21pr.com

New Orleans Saints’ Marques Colston Signs as a 2009-2010 Southeast Dairy Association Spokesperson
Marques Colston was selected as the 2009-2010 Southeast United Dairy Industry Association (SUDIA) spokesperson from the New Orleans Saints.
As a SUDIA spokesperson, Colston inspires students to live active and healthy lifestyles by encouraging participation in the “Fuel Up To Play 60” (FUTP60) program.
FUTP60 is a youth-based program that encourages students to exercise 60 minutes each day and eat a well balanced diet, including low-fat and fat-free dairy.
Colston, 26, is a wide receiver and was drafted by the New Orleans Saints in 2006 and become the only rookie in Saints history to go over 1,000 yards receiving. In October 2006 Colston was named the NFL Rookie of the Month.
Colston began playing football at the age of six and continued to live an active lifestyle throughout his youth. In college, Colston broke the school’s single game receiving yards record and was selected to the All-Atlantic-10 team his senior year.
“Colston’s achievements and dedication to living an active and healthy lifestyle make him a great role model for children,” said Linda Greco, SUDIA’s program account manager for Louisiana. “The FUTP60 program is a great way for students to learn about the importance of physical activity and nutrition.”
For more information about the FUTP60 program, please visit www.fueluptoplay.org.
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About the Southeast Dairy Association
On behalf of dairy farm families, the non-profit Southeast United Dairy Industry Association, Inc. (SUDIA), works with schools, health professionals, retailers, dairy processors and the public to promote dairy foods. For more information, visit www.southeastdairy.org.
For more information contact Dottie Ryan, 1.800.343.4693 or dryan@sedairy.org.

Trist Middle School Participates in New Wellness Initiative, Fuel Up to Play 60
Meraux, La. – On October 30 the Southeast United Dairy Industry Association (SUDIA) and the New Orleans Saints will team with Trist Middle School (TMS) to launch the Fuel Up to Play 60 (FUTP60) program, aimed to combat childhood obesity.
This youth-led program empowers children and teens to live activity and healthy lifestyles by exercising for 60 minutes each day and eating nutrient-rich foods such as low-fat and fat-free dairy.
To celebrate the launch of the new program, TMS will host a student and faculty volleyball tournament. Two Saintsations cheerleaders and the team’s mascot Sir Saint will be in attendance to cheer on the teams.
To further encourage program participation, TMS will provide students with pedometers to help them track their daily physical activity.
“The FUTP60 program is a great way to inspire students to maintain personal wellness by exercising and eating healthy foods such as dairy,” said Linda Greco, SUDIA’s program account manager of Louisiana.
For more information about the FUTP60 program, visit www.fueluptoplay60.com.
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About the Southeast Dairy Association
On behalf of dairy farm families, the non-profit Southeast United Dairy Industry Association, Inc. (SUDIA), works with schools, health professionals, retailers, dairy processors and the public to promote dairy foods. For more information, visit www.southeastdairy.org.
For more information contact Linda Greco, 1-800-343-4693, lgreco@sedairy.org.

SUDIA and the Saints Visit Lockport Middle School
Watch as Linda Greco, program manager for the Southeast Dairy Association, and Michael Lewis, a fan-favorite return specialist who played for the Saints from 2001-2006, visit Lockport Middle School as part of Fuel Up to Play 60.
Click here for more info.

Meet Marques Colston
Learn fun facts about Saints wide receiver Marques Colston.
Download more info

Southeast Dairy Association and New Orleans Saints Inspire Students to Fuel Up to Play 60
The National Dairy Council and National Football League (NFL) hope to help schools across the country score big with Fuel Up to Play 60, a program designed to empower youth to take charge of their health and make long-term nutrition and physical activity changes. On September 30, 2009, Lafourche Parish’s Lockport Middle School kicked off The Bayou State’s Fuel Up to Play 60 program with a student wellness event hosted by the Southeast Dairy Association and New Orleans Saints.
The New Orleans Saints Director of Youth Programs lead students through obstacle courses and fun inflatables and encouraged them to be active for 60 minutes each day – or to “Play 60.” A registered dietitian with the Southeast Dairy Association discussed how students can “fuel up” with critical nutrient-rich foods missing from their diets, including low-fat and fat-free dairy foods, fruits, vegetables and whole grains.
The Saints and Southeast Dairy Association aim to combat childhood obesity, which plagues 36 percent of 10-17 year olds in Louisiana (2007 National Survey of Children’s Health), by combining the excitement of the NFL with challenges, prizes and rewards that inspire kids to get active, eat right and make real changes in their schools. Students at participating schools throughout the country will plan and implement initiatives to expand opportunities for physical activity and increase availability of more kid-appealing, great-tasting, nutrient-rich foods, such as low-fat chocolate milk, yogurt and fruit parfaits, whole grain pasta and salads.
Interested schools are encouraged to visit www.fueluptoplay60.com to register for the program and receive a free Fuel Up to Play 60 Wellness Activation Kit, which includes healthy eating and physical activity program ideas and tools.
Click here for more info.

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